Personal selling
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It is
any one-to-one communication of information that tries to persuade a costumer
to buy.
Telemarketing
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It is
a popular alternative to personal selling. It uses telephone tech, including
fax machines, and mail order to maintain regular contact with consumers
AIDA
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It is
a selling formula. AIDA stands for attract Attention, hold Interest, arouse
Desire, take Action to close the sale.
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Many
sales training programs teach AIDA to those who do personal selling.
Sales promotion
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It
covers all the activities designed to stimulate you to buy.
o Free samples, discount coupons,
rebates, in-store displays and demonstrations, contest…
Public relations
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It
includes all the activities by which a business try to maintain its good reputation
and promote goodwill with the public
o Charitable activities, sponsors
local teams…
Publicity
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It is
the act of bringing company activities to the attention of the public
o Appears in the news.
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